Strategic planning is the starting point of all successful advertising. It means putting the consumer first.
It is the path to true leadership…both for our clients’ brands and our agency’s long-term health.
Media is one of the most rapidly changing fields in the agency business. In many parts of the world, we are squarely at the forefront of that change. Often, we find ourselves leading the way to new change.
First of all, perhaps the term account management is all wrong. ``Managers,`` after all, rule by authority and position.