How to become an SEO expert
Want to become an SEO expert? Excellent! Here are 21 things you need to know to become an SEO expert today.
- Learn the basics of SEO
Start with the basics. You need to understand how audiences and search engines interact, and what you can do to improve your content effectively.
Learning the basics is summarized in three basic components:
- The types of content that users want, expect, or need. It’s all about user architecture.
Internal Methods of How Search Engines Really Work.
- Tools and techniques to improve websites.
- Build your own website
Once you understand the basics of SEO, it is time to implement it. Most professionals will tell you that they learned more by building websites.
- Learn Word Press
A third of websites are created with WordPress.
So if you want to be an SEO expert you need to know it well.
Not only is it ubiquitous – it’s also the best SEO content management system.
WordPress is ideal for jobs that directly and indirectly (like UX) affect SEO performance.
- Learn Google Analytics and Google Search Console
SEO professionals use a variety of tools to improve content and analyze its effectiveness.
Google Analytics and Google Search Console are necessary for any SEO attempt.
Google Analytics provides you all about measurement and reporting.
Google Search Console enables you to improve your site.
- Read about SEO every day
Remember that I mentioned commitment?
You must be determined to read about SEO daily.
The major search engines make changes every day and you will never know what effect it will have on your rankings.
- Understand how search engines work
It may seem that your destiny lies in the hands of the search engines. indeed.
For this reason you should know about crawlers.
These robots make decisions about the quality and relevance of your content.
There are several major factors that drive these decisions.
Understanding search intent, relevance, quality content, links, and ease of use will help you better understand why algorithms work the way you work.
The search engines are black box – they do not reveal their secret.
But you can use these well-known factors to improve your site and give yourself a step forward.
- Read the Google Rater quality guidelines
You may be familiar with the simplified version of their contents, known as E-A-T:
The simplified version is useful if you are just starting out or even at the intermediate level, but to become an expert you need to read everything.
- Look at the SERPs
This is where all the work is located.
How does it consist?
What content do they display?
Who does it well?
Notice how the results change when searching for different types of queries.
- Learn about SEO techniques
SEO Techniques include everything you do to make it easier to crawl and index your site.
These factors play a role in how well your site ranks in search results pages.
You can have amazing content, but slow or a site with a lot of errors will affect your performance.
- Learn about content strategy, creativity, optimization and promotion
While SEO technical helps search engines crawl and index your site more effectively, understanding the content will help you improve user experience, site time, links, and much more.
Gone are the days when content was created using keyword strategy first.
Since the Hummingbird and RankBrain update appeared, content must be created in user strategy first.
Content must be optimized to add context to content to help search engines understand how to rank it.
This content also needs to be supported by a promotional strategy.
SEO alone is not enough – other marketing channels (such as social media and email) contribute to the success or failure of your content.
- Use link building tactics that actually work
Link building is one of the first things you learn when researching SEO.
It is also one of the topics that contains the most dubious advice.
To take advantage of link building, you need quality links, not just quantity.
Getting there requires a mix of good reporting and relationship building.
Relationships are very important for building connections.
- Do not adopt a strict mindset
When you focus too much on following the instructions, they become inflexible and this doesn’t work anymore.
Search engines are changing all the time. You should be able to adapt.
Over time, items in this to-do list get old or don’t take into account new updates.
Instead, be open and results-oriented.
If your ranking drops, despite sticking to your checklist, think creatively.
ask for help.
Be ready to change.
- Join Facebook groups
Facebook is full of active and useful groups for SEO professionals.
- Follow the SEO Experts on Twitter
Following the SEO experts on Twitter gives you another way to reach their cognitive wealth.
Use Twitter to keep up with the latest news, participate in conversations and get opinions on SEO topics
When you follow the right people on Twitter, it increases your knowledge of SEO and connects you to opportunities you may not have heard otherwise.
- Attend conferences on SEO
Online conferences and seminars are excellent resources to learn more about specific aspects of content marketing.
It can be expensive, but the big conference is totally worth the investment.
Attending events gives you an opportunity to hear directly from industry experts, an opportunity that may be rare.
- Listen to the podcast
When you need a break from reading and watching, try listening.
Podcasts have increased in recent years, and this includes podcasts that cover SEO.
- Make sure to create a personal relationship network
You do not know everything. You do not have all the answers.
And in SEO, you will probably never do that.
But this is normal!
Some other people are amazing in their content strategy and promotion, but they are awful at some technical aspects of SEO.
At some point, you’ll need help from someone else in the industry.
So start building relationships.
Use social media to start building relationships.
Platforms like Twitter and LinkedIn make this somewhat easy.
- Take advantage of the free courses
One of the great things about SEO learning is the wealth of free information available to you.
Certainly, there is a lot of unwanted waste.
But there are also plenty of free courses from respected companies and coaches.
Moz, for example, allows you to explore by topic:
You can also find free courses from SEMrush, and through free trials on Lynda.com.
- Keep learning and developing your skill set
There is no endpoint to become an expert.
There are many other skills nearby that make you more effective.
- Learn from your mistakes and repeat your successes
SEO is not an exact science, and experts learn a lot through trial and error.
- Be patient
As I said at the beginning of this post, no SEO learning can be rushed