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Capabilities |
11349
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Capabilities

MISK Group / Capabilities

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  • STRATEGY

    • BUSINESS STRATEGY
    • Business Challenge Identification /  Consumer Insight Exploratory /Category  Analysis / Competitive Intelligence /  Brand Equity Audit / Marketing Plan  Partnership  / Digital transformation.
    • COMMUNICATION STRATEGY
    • Brand strategy development /  Communication strategy /CBI Development / Digital strategy  and analytics
    • CREATIVE[ATL+DIGITAL]
    • Brand Guideline Development / ATL  Creative / Digital Creative / Social Media  Content  / Brand Design/ DCO
    • SOCIAL MEDIA
    • Community Management / Creative /  Crisis Management
    • CONTENTP RODUCTION
    • Content production  / Appdevelopment

  • COMMUNICATION

    • MEDIA STRATEGY
    • Meaningful Connection Planning /  Market & Competitive analysis /  Consumer Insights  / Brand OSEP analysis

     

    • STRATEGIC  PLANNING & BUYINGOFFLINE MEDIA  PLANNING & BUYING
    • Television, Print, Radio, OOH, Cinema
    • ONLINEMEDIA PLANNING&  BUYING
    • Display Advertising / Programmatic Buying  (Trading Desk), SEM / SEO / Pay-Per-Click /  Paid Social Media, Mobile  / OLV
    • DATA & ANALYTICS
    • Digital transformation / Data Analytics,  Dashboards, DMP  / Econometric Modeling
    • RESEARCH & INSIGHTS
    • Meaningful Brands, Connect Studies,  Bespoke Research / Budget Allocation  Tools  / LuxHub

  • PUBLIC RELATIONS

  • CONSUMER & CORPORATEPR  INFLUENCER MANAGEMENT  CONTENT CREATION AND EDITING

    Research and create content /  Press releases andopinion pieces /  Website content / Fliers & Brochures /  Newsletters  / Blog Posts  / Speeches

     

    CSRP ROGRAMMES DEVELOPMENT  INTERNAL COMMUNICATIONS  FINANCIAL COMMUNICATIONS

    Financial Earnings announcements /Annual  reports  / Analyst relations

     

    MEDIA TRAININGEVENTS  DATA & ANALYTICS

  • Art Production

    • BRAND STRATEGY
    • Concept Development / Website  and Mobile Application Design
    • CONTENT
    • Creative and Medical Copywriting /  Promotional Materials, Digital and Print,  ATL and BTL: E-detailers, HCPmaterials,
    • MEDICAL EDUCATION
    • Advisory boards; workshops;  research /Publication planning andconsensus papers / Congress symposia,  abstracts and posters  / Roll-outprograms  / Linking of KOLs and HCPs /HCP andpatient disease awareness
    • LEARNING AND DEVELOPMENT
    • Recruitment / Response handling /  Candidate assessment / Applicant  tracking system / On-boarding /  Internal communications
    • Rebranding and communication /  Live communications /
    • Event-based and experiential learning /
    • Recognition – reward

  • E-COMMERCE

    • WEBSITE AND APPS DEVELOPMENT
    • Mobile Apps Development/
    • Desktop Application Development/
    • Facebook Application Development/
    • Web Services Creation/
    • E-Commerce websites Development/
    • Product’s Microsites/
    • Website Performance Optimization
    • MARKET ACCESS
    • Cost effectiveness studies and  supporting reports.