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Capabilities
STRATEGY
- BUSINESS STRATEGY
- Business Challenge Identification / Consumer Insight Exploratory /Category Analysis / Competitive Intelligence / Brand Equity Audit / Marketing Plan Partnership / Digital transformation.
- COMMUNICATION STRATEGY
- Brand strategy development / Communication strategy /CBI Development / Digital strategy and analytics
- CREATIVE[ATL+DIGITAL]
- Brand Guideline Development / ATL Creative / Digital Creative / Social Media Content / Brand Design/ DCO
- SOCIAL MEDIA
- Community Management / Creative / Crisis Management
- CONTENTP RODUCTION
- Content production / Appdevelopment
COMMUNICATION
- MEDIA STRATEGY
- Meaningful Connection Planning / Market & Competitive analysis / Consumer Insights / Brand OSEP analysis
- STRATEGIC PLANNING & BUYINGOFFLINE MEDIA PLANNING & BUYING
- Television, Print, Radio, OOH, Cinema
- ONLINEMEDIA PLANNING& BUYING
- Display Advertising / Programmatic Buying (Trading Desk), SEM / SEO / Pay-Per-Click / Paid Social Media, Mobile / OLV
- DATA & ANALYTICS
- Digital transformation / Data Analytics, Dashboards, DMP / Econometric Modeling
- RESEARCH & INSIGHTS
- Meaningful Brands, Connect Studies, Bespoke Research / Budget Allocation Tools / LuxHub
PUBLIC RELATIONS
CONSUMER & CORPORATEPR INFLUENCER MANAGEMENT CONTENT CREATION AND EDITING
Research and create content / Press releases andopinion pieces / Website content / Fliers & Brochures / Newsletters / Blog Posts / Speeches
CSRP ROGRAMMES DEVELOPMENT INTERNAL COMMUNICATIONS FINANCIAL COMMUNICATIONS
Financial Earnings announcements /Annual reports / Analyst relations
MEDIA TRAININGEVENTS DATA & ANALYTICS
Art Production
- BRAND STRATEGY
- Concept Development / Website and Mobile Application Design
- CONTENT
- Creative and Medical Copywriting / Promotional Materials, Digital and Print, ATL and BTL: E-detailers, HCPmaterials,
- MEDICAL EDUCATION
- Advisory boards; workshops; research /Publication planning andconsensus papers / Congress symposia, abstracts and posters / Roll-outprograms / Linking of KOLs and HCPs /HCP andpatient disease awareness
- LEARNING AND DEVELOPMENT
- Recruitment / Response handling / Candidate assessment / Applicant tracking system / On-boarding / Internal communications
- Rebranding and communication / Live communications /
- Event-based and experiential learning /
- Recognition – reward
E-COMMERCE
- WEBSITE AND APPS DEVELOPMENT
- Mobile Apps Development/
- Desktop Application Development/
- Facebook Application Development/
- Web Services Creation/
- E-Commerce websites Development/
- Product’s Microsites/
- Website Performance Optimization
- MARKET ACCESS
- Cost effectiveness studies and supporting reports.